Introducing people to Krishna is a full-time job for the members of the International Society for Krishna Consciousness. They chant Hare Krishna on San Francisco Bay and on Parisian boulevards, give out free pineapples—offered first to Lord Krishna—in the old section of San Juan, and distribute literature at Los Angeles International Airport. On the go a steady eighteen hours a day, the devotees attribute their enthusiasm to Krishna Himself, the Supreme Personality of Godhead. Krishna’s their secret, and they want Him to be everyone else’s, too. Hearing the music, tasting the food, and looking over the books, people the world around are meeting Krishna for the first time, the beginning of a beautiful—and permanent—relationship.