The International Society For Krishna Consciousness was incorporated in July, 1966. Over a short four months the Society has expanded sufficiently to warrant larger quarters than the small Second Avenue storefront temple.
Matter is characterized as impermanent, by nature mutable. Soul, our true identity, is eternal. We should not cling to what is temporary. Even the universe will pass away.
Krishna is our Lover. We are His creation, and He is the Lover of the creation. Like the clever Lover that He is, He hides Himself from us at times so we may long for Him and call to Him.
Govinda, Krishna—awaken me, I plead. Cut off these ears, Pluck out these eyes, That I might hear and see indeed. Take all I have, my brief life, And then I shall live in Thee.