Prabhupada wanted to start farm projects. For many years the devotees had been trying to get people to accept Krishna consciousness as it appears in books like Bhagavad-gita. “But, if the people are in chaos, how will they be able to accept this great philosophy?”
We milk the cows at two o’clock, and as soon as we’re done milking, we go into the temple and attend the morning functions. We’re busy all the time this way, and we don’t fall down to a mundane level.
The African mission is the same as everywhere in the world: to go out and present Krishna consciousness and to convince people that Krishna conscious is the solution to their problems.
ISKCON devotees from Atlanta purchased a 250-acre farm in the foothills of the Appalachian Mountains of southern with beautiful green hillsides for pasturing the cows.
ISKCON has established fourteen successful farming communities. ISKCON’s farms flourish and grow, proving that the Krishna consciousness movement is providing not only potent spiritual knowledge, but a viable alternative lifestyle as well.
Duties [dharma] executed by men, regardless of occupation, are only so much useless labor if they do not provoke attraction for the message of the Supreme Lord.