Sung with thousands of others, or while sitting in solitude, the Maha Mantra awakens love of God, the ultimate end of life.
LORD SRI CHAITANYA MAHAPRABHU CHANTING THE HOLY NAME OF KRISHNA
O my Lord! Your Holy Name alone can render all benediction upon the living beings, and therefore You have hundreds and millions of Names, like Krishna, Govinda, etc. In these transcendental Names You have invested all Your transcendental energies, and there is no hard and fast rule for chanting these Holy Names. O my Lord! You have so kindly made approach to You easy by Your Holy Names, but, unfortunate as I am, I have no attraction for Them.
One can chant the Holy Name of the Lord in a humble state of mind, thinking himself lower than the straw in the street, more tolerant than the tree, devoid of all sense of false prestige, and ready to offer all respects to others. In such a state of mind one can chant the Holy Name of the Lord constantly.
O my Lord! when shall my eyes be decorated with tears of love, flowing constantly while I chant Your Holy Name? When will my words be choked up when uttering the Holy Name? And when will all the holes of hair on my body have eruptions by the recitation of Your Name?
—Lord Sri Chaitanya Mahaprabhu (Sikshastak, verses 2, 3 & 6)